Insights

Notes on design,code & craft

Web Design · May 12, 2026 · 6 min read

What makes a product website actually convert

Most product sites fail at the same three places: the headline, the proof, and the ask. Here's how we diagnose and fix each one.

Leadership · Apr 2, 2026 · 5 min read

Roadmaps don't ship products — motivated teams do. The underrated half of product leadership is the people half.

Design · Mar 10, 2026 · 7 min read

Industrial design figured out the fundamentals decades ago. Most of them translate directly to the screens we build today.

Process · Feb 18, 2026 · 5 min read

The questions we run every design through before it ships — collected from a decade of finding out the hard way.

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